CLUTHES
February 26, 2024
The Beginning
Cluthes began with a passion for creativity and a desire to do things differently. Before starting the brand, founder Matthias Kask was selling used graphic tees and other apparel, connecting with people through each piece. Once everything was sold, Matthias realized it was time to create a brand that reflected his own vision—designing clothes that combine quality, individuality, and timeless style. And so, Cluthes was born.
Brand Name
Choosing the right name and logo was the first step in bringing Cluthes to life. After selling countless used clothes, Matthias decided on the name “Cluthes,” where the “u” replaces the “o” in the word “clothes.” This subtle change represents his journey—from selling used apparel to creating his own unique brand. The “u” is a reminder of where we started and how far we’ve come, embodying the personal story behind Cluthes.
QUALITY
Establishing Our Brand
At Cluthes, every detail matters. Finding the right manufacturers was a critical step in our journey to ensure that every piece reflects the quality and care we envisioned. From the tags to the stitching, we’ve partnered with skilled manufacturers who share our commitment to excellence. This stage laid the foundation for turning our designs into garments that truly represent the Cluthes brand.
Our Vision
From the start, Cluthes has been about more than just clothing—it’s about building a community through creativity, individuality, and quality. As we look to the future, our mission remains clear: to craft apparel that inspires confidence and tells a story with every piece. Whether it’s the details of a design or the people wearing them, Cluthes is here to make its mark on streetwear culture.